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dog collar
Martingale dog collars and leads that are stylish, comfortable and durable!

New at 1st Choice: webbing, ribbon, embroidery fonts AND prices!!!!

Our dog collars and leads have new lower prices due to having a new webbing supplier. Additionally our color selections have changed, be sure to check that page for the new options. Enjoy the savings and thank you to all our customers over the past five years.

We have new ribbon colors and embroidery fonts for our personalized collars and leads, be sure to check out those pages. Last change ... we have also switched to 5/8" wide webbing for all of our leash portion of the martingale walking leads. The safety and security is not compromised, just added comfort for the handler. If you still prefer a 1" wide lead, be sure to email in advance of ordering.

- Mary

Why use a Martingale dog collar?
For safety and comfort! We offer adjustable and set size dog collars and leads as well as lure coursing slip leads, and more.

What is a Martingale collar?
It is a double loop dog collar. The large loop goes around the dog's throat and the small loop has a small D Ring sewn in which you attach a leash to (see middle photo above). Martingales gently and evenly apply the pressure across the whole throat and neck. Not only are these safer than a buckle collar by reducing the risk of the dog slipping loose, but they offer more comfortable than a "choke" style collar.

What is a "Lead"?
A lead is a collar that has a permanently attached leash, ours are 5' in length. You merely slip it over your dog's head and slide the size adjustment into place and off you go!
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Looking for embroidery designs? Visit this site for great prices and products.

We are vehemently opposed to PeTA/HSUS/ALF/ELF and all other radical movements which wish to erradicate all pets.
"... a rat is a pig is a dog is a boy" Ingrid Newkirk, PeTA President and Co Founder
"... we will work for the eradication of all pets." Ingrid Newkirk, PeTA President and Co Founder, PETA Mission Statement
"I am not only uninterested in having children. I am opposed to having children. Having a purebred human baby is like having a purebred dog; it is nothing but vanity, human vanity." Ingrid Newkirk, PeTA President and Co Founder
"We have no problem with the extinction of domestic animals." Wayne Pacelle, CEO & Senior VP of Humane Society of the US
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